The former Trader Joe’s executive Doug Rauch on why food past its expiration date isn’t so bad.
You’re opening a store called Daily Table early next year. It’s going to sell food that’s past its sell-by date. Can you elaborate?
Yes, and food that’s cosmetically blemished or food that is excess — like fish that is perfectly wholesome, but not the fish they were going out to catch. We’re going to grab all of this stuff, bring it on-site, cook prepared meals with it and also offer milk, eggs, bread and produce. It’s going to be priced the same as junk food, basically.